The Jesus Brand: Christians Known by Loving People as God has Loved Them

Jesus said that his disciples were to be identified by “having love for one another” (John 13:35). However, current research indicates that a high percentage of those outside the Christian faith rarely describe Christians as those who love one another or people in general. Rather, they mostly describe Christians in derogatory terms. The purpose of this doctoral project is both to identify some possible reasons why this disparity exists and to propose a solution to help reverse this trend